Embarking on your journey to social media stardom as a burlesque performer requires a well-crafted strategy that leverages the unique charm of your performances. Let’s break down the key elements and terms you need to know, along with ideas tailored for various social media platforms:
1. Persona Establishment:
- Term: Brand Identity
- Idea: Define your brand identity by choosing a consistent persona that reflects your on-stage allure. Ensure that this identity shines through in all your social media content.
2. Visual Appeal:
- Term: High-Quality Imagery
- Idea: Invest in professional photos and videos to showcase your costume details, expressions, and choreography. Visual content is the heart of your social media allure. Remember paying a professional for video and photos is tax deductible….
3. Teasers and Trailers:
- Term: Content Teasers
- Idea: Create short trailers or teasers for your upcoming performances. Share snippets of choreography, costume fittings, or rehearsal moments to build anticipation.
4. Engaging Captions:
- Term: Caption Storytelling
- Idea: Craft captions that tell the story behind your acts, share personal anecdotes, or discuss the inspiration behind your performances. Make your audience feel connected to your journey.
5. Interactive Content:
- Term: Interactive Stories/Polls
- Idea: Use Instagram and Facebook stories to engage your audience with polls, quizzes, and interactive features. Ask for their opinions on costume choices, song selections, or even suggest a stage name.
6. Collaborate and Tag:
- Term: Cross-Promotion
- Idea: Collaborate with fellow performers or artists. Tag them in your posts, and encourage them to do the same. This mutual promotion expands your reach within the burlesque community. Be wary however about posting too often the same person and visa versa as it can be picked up as spam/nonauthentic content.
7. Hashtag Mastery:
- Term: Hashtag Strategy
- Idea: Research popular burlesque and performance-related hashtags. Use a mix of trending and niche hashtags to increase discoverability. Create a unique hashtag for your brand and encourage followers to use it. Be wary of banned hashtags. A quick Google can help you. Mix your hashtags at times too.
8. Consistent Schedule:
- Term: Content Calendar
- Idea: Develop a posting schedule and stick to it. Consistency is crucial in building and retaining your audience. Whether it’s daily updates, behind-the-scenes on specific days, or themed posts, set a routine. Remember different times work for different platforms. Check your analytics for when your followers are online.
9. Fan Appreciation:
- Term: Community Engagement
- Idea: Acknowledge and appreciate your fans. Share user-generated content, respond to comments, and express gratitude for their support. Building a loyal fan base requires mutual appreciation.
10. Showcase Personality:
- Term: Authenticity
- Idea: Beyond performances, share snippets of your personality, daily life, and interests. Authenticity fosters a deeper connection with your audience. Let them know the person behind the feathers.
Remember, the key is not just to participate but to actively engage with your audience. Blend your burlesque allure with the magic of social media, and watch your online presence sparkle!
BTW I also teach social media in my Business of Burlesque class as well as offer in depth checks and more on your social media as a stand alone class. Contact me for more.
I even have qualifications and testimonials on this to back me up.
